Coffee By The Cup

Our one-touch brew Newco® brand machines accept standard coffee cups as well as travel mugs, can brew back-to-back cups without delays, are quiet and employ the use of coffee pods. Your employees will have more choices in their coffee flavor and strength. The coffee pod system is smaller than the K-Cup® that some other systems use, and offers a greener solution, since the pod results in a much smaller package to be disposed of.

In addition Newco machines can brew coffee and tea as well as prepare cold coffee.

Baronet®

Since 1930, Baronet Coffee Roasters has been perfecting their coffee. Today, Baronet has more than 40 flavors, in blends from Africa, Indonesia and Latin America. Baronet is SQF Standard Program (Safe, Quality Food) Certified for Food Safety by SAI Global, one of the world’s leading food safety and quality management systems.

When serving by the cup, you’ll want to get our 12-Count Swivel Pod Organizer to keep the coffee at hand – available at no extra charge.

All of our coffee equipment – those brewing by the pot or by the cup – is provided free of charge to your office with your order.

Here is an abbreviated list of flavors. Please contact us for more variety and flavors. (FT=Fair Trade)

  • 100% Colombian
  • Apple Strudel
  • Breakfast Blend
  • Butter Pecan
  • Chocolate Raspberry
  • Crème Brûlée
  • Dark Guatemalan
  • Dark Kenya AA
  • Organic French Roast
  • Donut Shop
  • Espresso Roast
  • European Blend
  • FT Organic Small Village Blend
  • French Roast
  • French Vanilla
  • Hazelnut
  • Kahlua & Creme
  • Sumatra
  • Toasted Almond
  • Decaf 100% Colombian
  • Decaf FT Organic Small Village
  • Decaf French Roast

Sweeteners and Creamers

  • Low Calorie Sweeteners: Sweet’N Low®, Equal® and Splenda®
  • Sugars: White Sugar, Sugar in the Raw® (Turbinado)
  • Powdered Creamers: Domino® Powdered, Grindstone Powdered and Coffee Mate Powdered and Lite Powered
  • Liquid Creamers: Coffee mate® Original, Amaretto, Irish Cream, French Vanilla and Hazelnut. International Delight® Half n Half, French Vanilla and Hazelnut

Coffee By The Carafe

Our Newco brand machines can give you more on-demand ability by having several sizes of pots and carafes available, a great feature for work environments that depend on quick hydration and snacking during short break times.

And our Newco airpod carafe machine is perfect for meeting rooms with easy-to-dispense pumps and insulated construction to keep your beverages hot.

Signature Roasters (Locally Roasted)

Located in Norcross in the Atlanta Metropolitan Area, ASA partners with Signature Roasters for a locally roasted product. ASA carries Edge Roast, Euro Dark Roast, 100% Columbian, Sumatra Dark Roast and Kauai. In addition, we carry decaffeinated flavors: Classic Roast Decaf, French Roast Decaf and 100% Columbian Decaf.

Starbucks®

With 30,000 locations worldwide in over 77 countries, Starbucks has set new standards for coffee. ASA carries several blends, including House Blend, Verona, French Roast, Sumatra, Fair Trade Estima and Breakfast Blend along with House Blend Decaf.

Folgers®

For more than a quarter of a century, Folgers has been the largest-selling ground coffee in the United States. ASA carries Supremo, Classic Roast, Ultra Roast Vacket and Ultra Roast Filter Pack along with Classic Decaf and Ultra Roast Decaf.

Maxwell House®

Named after the former Maxwell House Hotel in Nashville, Tennessee, Maxwell House was the best-selling coffee brand in the United States. Regular Grind, Master Blend and Yuban Regular Roast along with Decaf and Special Del Decaf.